I'm trying four different tactics to sell my product. We've already gone over my methods of obtaining the materials I use, so we are at zero costs so far assuming we sell the Snowfall Ink products we received as part of the Ink of the Sea production method.
A: I am using a macro to say in /2. Trade channel every few minutes "Selling [Inscription] Any Glyph, Always 4G."
B: I am producing 2-5 Glyphs of each type Daily and sending them to 2-3 Bank alts to list individually. They have each other white listed to not compete with each other, and will limit the quantity of their posts of the same glyph to 2.
C: I am buying out any lots of Herbs I find at my profit line or lower, in this case 11G, and turning them around to mill into Inks. This is not only Northrend herbs, but all types.
D: I am spending a maximum of 10-15 minutes online with my /2. Trade spam character at a time. Clients either get their discount, or miss me.
So let's analyze what's happening here.
A: Because of my trade spam, people are whispering me regularly for glyph crafting. Many of them ask to add me to their friends list to make glyphs for their alts in the future. Besides the promise of future business, I am earning market share away from my competitors before the characters even exist. I am earning rapport with the population, which is word of mouth business. Also, I am getting people to think about Inscription.
I find that many people also pay what they think is fair, not my 4G asking price. Can't say no to free money.
B: My Bank alts are selling glyphs for well above 4G each. Most of the time they are selling for 3-5G less then the lowest offer available. Sometimes 40% less than the next seller. Very rarely have any competition at this bracket. Most inscriptionists give up at these prices. Less sellers over time = Higher demand for less product = My 40% undercut of 5G today earns me 11G, tomorrow my 5G undercut will earn me 20G.
C: By purchasing Herbs off the market at my profit line, I am not losing money in aquiring additional materials. So nothing there pulling profits into negative. What I am doing that is working in my favor is making it even harder for competition to stay competitive. If my prices are lower than their costs, they have to loose money to match or undercut me. While this does happen from time to time, it's rare and not consistent.
D: People looking for glyphs after I have logged off think 'I should have asked that guy for a glyph while he was online'. Their not satisfied. They check the AH and buy the cheapest glyph in the category they had wanted. Usually it's from one of my bankers, for more than 4G. Or they send me mail requests for glyphs. I don't mind mail requests because they are quick to send out, and make good gold per hour.
On top of these strategies, I am learning from A more than from B, C, or D because I am being told by customers exactly what glyphs they want. What I'm finding is then translated into extra stock sent to my bankers, who collect the profit when I'm asleep, or reading a book.
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